March 17th 2020 | Central London

Agenda

Agenda

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

10.10

Public affairs under the new Government (morning keynote address)

10.30

Morning address from CIPR

10.50

Create, refresh and implement a public affairs strategy (panel discussion)

  • Digital: Harness innovative tools to create and drive a more effective campaign
  • Integration: Top-tips to move key internal stakeholders in the same direction 
  • Being realistic: Set goals that are trackable and achievable
  • Social media: Right channels, right message, right time

Speaker: Dr. Hannah White, Deputy Director, Institute for Government (Confirmed)

11.40

Refreshments and networking break

12.00

Public relations: Diversity and inclusion (double perspective

  • Does public relations suffer from a cultural problem, resulting in a failure to support and retain diverse talent?
    • More than 1 in 4 have attended a fee-paying school - compared to under 1 in 10 for the UK
    • Whilst the gender pay gap is closing, it still stands in excess of £5,000
    • And more than 9 in 10 classify themselves as white
  • How can we change recruiting processes to attract, retain and grow a diverse profession?

Speaker: Laura Sainsbury, Chair, Women in Public Affairs (Confirmed)

13.00

Lunch and networking

14.00

Afternoon chair’s remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

14.10

On the receiving end; what cuts through? (Afternoon keynote remarks)

Keynote: Rt Hon Lord Andrew Lansley, Member, House of Lords (Confirmed)

14.45

Monitor & highlight success

  • Successfully illustrate campaign successes and where future benefits can be made
  • Highlight ROI and value for money

Speaker: Daniel Cochlin, Head of External Affairs Northern Powerhouse Partnership (Confirmed)

15.20

Creative campaign, big impact, all on a shoestring budget

  • Hear first-hand about a successful public affairs campaign
  • Top-tips to take back to the office and replicate
  • Key challenges that were faced and overcome

Speaker: Jo Campion, Deputy Director Campaigning & Advocacy, National Deaf Children’s Society (Confirmed)

15.55

Chair's closing remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

16.00

Close of conference

16.00

Networking drinks

Please note that all speakers and the agenda are subject to change without notice