March 19th 2019 | Central London

Agenda

Agenda

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

10.10

Morning keynote: From Brexit to the next government; how can we deliver clear, consistent and effective public affairs in such uncertainty?

10.30

Panel discussion: Creating, refreshing and implementing a public affairs strategy

  • Digital: Using innovative tools to create and drive a more effective online campaign
  • Integration: Top-tips to drive key internal stakeholders in the same direction 
  • Being realistic: Setting goals that are trackable and achievable
  • Strategy: Managing and growing a relationship
  • Social Media: Tomorrow's public affairs today

Speaker: Amanda Wolthuizen, Director of Public Affairs, Imperial College London (Confirmed)

Speaker: Lewis Cooper, Interim Head of Public Affairs, Association of Colleges (Confirmed)

Speaker: Imran Hussain, Director of Policy & Campaigns, Action for Children (Confirmed)

Speaker: Annabel Gaba, Head of Public Affairs, Virgin Trains (Confirmed)

11.30

Refreshments and networking break

12.00

Understanding your audience: Effective approaches to identifying, mapping and prioritising stakeholders 

  • Understanding and prioritising your stakeholders, from politicians, journalists, activists and members of the public 
  • Successfully engaging hard to reach stakeholders

​Speaker: Emma Greenwood, Director of Policy and Public Affairs, Cancer Research UK (Confirmed)

12.25

Communications strategy: Conveying clear, precise and powerful communications

  • Print and social: Implementing a communications strategy that reaches the right audience on the right channel  
  • Tools, techniques and technologies to boost awareness of your campaigns and objectives
  • Engaging and energising your champions: Creating the right message to drive engagement
  • Social media listening: Don't miss out on bottom-up social media opportunity

Speaker: Gemma Wood, Head of Public Affairs, EngineeringUK (Confirmed)

12.50

Monitoring & showcasing success

  • Successfully illustrating campaign successes and where future benefits can be made
  • Highlighting ROI and value for money

​Speaker: Matthew Downie, Director of Policy & External Affairs, Crisis (Confirmed)

Speaker: Bob Blackman, Member of Parliament, Harrow East (Confirmed)

13.30

Lunch and networking

14.20

Afternoon chair’s remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

14.30

On the receiving end; what cuts through?

Rt Hon Lord Andrew Lansley, Member, House of Lords (Confirmed)

14.55

Case Study: creative campaigning, big impact

  • Hear first-hand about a successful public affairs campaign
  • Top-tips to take back to the office and replicate
  • Key challenges that were faced and overcome

Speaker: Claire Calder, Head of Public Affairs, Dogs Trust (Confirmed)

15.20

Machiavelli’s Advice to Princes and Princesses  to Succeed Post Brexit

  • “The first method for estimating the intelligence of a ruler is to look at the men he has around him.” Niccolò Machiavelli, The Prince, 1513.

Speaker: Professor Phil Harris, Business Research Institute, University of Chester & Editor Journal Of Public Affairs (Confirmed)

15.45

Closing keynote remarks: Gaining buy-in, time and traction, looking beyond Brexit

  • With Brexit expected to take place in just a few weeks, how can you move your agenda up the pecking order?
  • What can you do to drive attention when it is outside the Brexit and Post-Brexit arena?

Speaker: Katie Martin, Head of External Affairs, Citizens Advice (Confirmed)

 

16.05

Chair's closing remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)

16.15

Close of conference

16.20

Networking drinks