March 17th 2020 | Central London






Registration and networking


Chair's introduction

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)


Panel discussion: Creating, refreshing and implementing a public affairs strategy

  • Digital: Using innovative tools to create and drive a more effective online campaign
  • Integration: Top-tips to drive key internal stakeholders in the same direction 
  • Being realistic: Setting goals that are trackable and achievable
  • Strategy: Managing and growing a relationship
  • Social Media: Tomorrow's public affairs today

Speaker: Lewis Cooper, Interim Head of Public Affairs, Association of Colleges (Confirmed)

Speaker: Imran Hussain, Director of Policy & Campaigns, Action for Children (Confirmed)


Refreshments and networking break


Understanding your audience: Effective approaches to identifying, mapping and prioritising stakeholders 

  • Understanding and prioritising your stakeholders, from politicians, journalists, activists and members of the public 
  • Successfully engaging hard to reach stakeholders

​Speaker: Emma Greenwood, Director of Policy and Public Affairs, Cancer Research UK (Confirmed)


Communications strategy (double perspective)

Speaker: Gemma Wood, Head of Public Affairs, EngineeringUK (Confirmed)

Speaker: Donna Castle, Director of Public Affairs and Communications, PAGB (Confirmed)


Monitoring & showcasing success

  • Successfully illustrating campaign successes and where future benefits can be made
  • Highlighting ROI and value for money

​Speaker: Matthew Downie, Director of Policy & External Affairs, Crisis (Confirmed)

Speaker: Bob Blackman, Member of Parliament, Harrow East (Confirmed)


Lunch and networking


Afternoon chair’s remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)


On the receiving end; what cuts through?

Rt Hon Lord Andrew Lansley, Member, House of Lords (Confirmed)


Case Study: creative campaigning, big impact

  • Hear first-hand about a successful public affairs campaign
  • Top-tips to take back to the office and replicate
  • Key challenges that were faced and overcome

Speaker: Claire Calder, Head of Public Affairs, Dogs Trust (Confirmed)


Machiavelli’s Advice to Princes and Princesses  to Succeed Post Brexit

  • “The first method for estimating the intelligence of a ruler is to look at the men he has around him.” Niccolò Machiavelli, The Prince, 1513.

Speaker: Professor Phil Harris, Business Research Institute, University of Chester & Editor Journal Of Public Affairs (Confirmed)


Closing keynote remarks: Gaining buy-in, time and traction, looking beyond Brexit

  • With Brexit expected to take place in just a few weeks, how can you move your agenda up the pecking order?
  • What can you do to drive attention when it is outside the Brexit and Post-Brexit arena?

Speaker: Katie Martin, Head of External Affairs, Citizens Advice (Confirmed)


Chair's closing remarks

Speaker: Paul Richards, Former Special Adviser & author of Be Your Own Spin Doctor (Confirmed)


Close of conference


Networking drinks

Please note that all speakers and the agenda are subject to change without notice